Revised 09/07

1. Use of Name and Logo
2. Use of Letterhead
   1. Requirements for Nonstandard Berkeley Lab Letterheads
   2. Approval of Nonstandard Letterheads
3. Berkeley Lab Business Cards
   1. Policy
   2. Printing by Off-Site Printers
   3. Requests for Authorization of Business Cards

A. USE OF NAME AND LOGO

Lawrence Berkeley National Laboratory is the official, legal Laboratory name, to be used in written and formal situations, on all major reports, and on first mention in text references. Berkeley Lab, the short form of the official name, is preferred for common usage in writing and familiar situations. This appears on the official Laboratory logo. In situations in which an acronym is required, "LBNL" should be used.

The official Laboratory logo is available in a variety of forms and should generally be applied to all publications and visual representations of the Laboratory, in particular to those distributed externally. The logo must be used as designated without alterations. The use of other logos or graphic symbols displayed with the official logo must be approved by the Director of Public Affairs.

Questions regarding appropriate use of the name and logo in text and design should be directed to the Creative Services Office (CSO).

B. USE OF LETTERHEAD

Official Berkeley Lab stationery in standard and approved nonstandard variations must be used for all official external correspondence. Standard stationery may be ordered through Stores or obtained electronically via a public server. Nonstandard stationery may be ordered through CSO.

1. Requirements for Nonstandard Berkeley Lab Letterheads

1. All nonstandard letterheads must include the official Laboratory logo and the following text at the bottom of the first page:"Lawrence Berkeley National Laboratory, One Cyclotron Road, Berkeley, California 94720." Laboratory or program telephone and fax numbers are permissible as part of the letterhead.

2. Laboratory divisions may add the division name and telephone number. The use of additional divisional/center or group logos is not permitted on either standard or approved nonstandard letterheads.

3. National centers located at Berkeley Lab, approved Berkeley Lab science centers, or other major organizational units may add their name to the letterhead if they can show a need for having their own letterhead. Appropriate application of name, including placement and type size, will be provided by CSO. Federal regulations prohibit showing an individual's name.

4. Printing must be done in black or blue ink. The official blue PMS color number is available through CSO.

2. Approval of Nonstandard Letterheads

1. The California Education Code as well as University policy prohibit unauthorized use of the University's name and seal. Authority to approve the use of the University's name and seal have been delegated to the Associate Laboratory Director for Operations (ALDO). The University seal may not be used on Laboratory letterhead and business cards unless specifically authorized by the ALDO. Use of the University seal must be limited to official University business within the course and scope of the individual's employment.

2. Requests for approval of nonstandard letterheads should be made by memorandum from the cognizant division director to the Head of Public Affairs.

C. BERKELEY LAB BUSINESS CARDS

1. Policy

1. Business cards may be provided to an employee (1) whose job requires regular interaction with representatives of federal agencies; other contractors; state, local, or foreign governments; private industry; or the general public; and (2) for whom a business card would facilitate prompt and efficient communication with such individuals and entities as a representative of Berkeley Lab for DOE.

2. Under the terms and conditions of the DOE/LBNL Contract, which requires Berkeley Lab to facilitate contract performance in support of DOE's mission, discretion must be used in determining whether business cards will serve a suitable mission-related use.

3. When the relevant division director or designee approves business cards for an employee, the number of cards should be kept to a reasonable amount, based on cost and percentage of use. Cards must include the following statement on the face of the card: "Operated for the United States Department of Energy." Expense for cards meeting these conditions will be paid for by the individual's department or division.

2. Printing by Off-Site Printers

Regulations of the Joint Congressional Committee on Printing, which apply to Berkeley Lab, prohibit the printing of business cards at government expense unless the conditions outlined in Paragraph (C)(1)(a), above, are met. Therefore, printing of business cards not meeting these conditions, by off-site printers not coordinated through the General Printing Officer in CSO, must be paid for directly by the employee. Procards may not be used to pay for printing.

3. Requests for Authorization of Business Cards

Employees may request authorization of business cards from the relevant division director or designee by following these procedures:

1. Contact CSO for a Request for Business Cards form, which includes samples of card styles approved by the Director's Office.
   
   
2. Select one of the approved card styles.
   
   
3. Send the form to the division director or designee to ensure compliance with the California Education Code. To avoid possible misrepresentation of the University or Laboratory, this Code prohibits use of the University's name without permission from the Laboratory Director or designee.


4. Send the approved form to the CSO Front Desk, Mail Stop 46R0125. CSO will provide graphic services for appropriate placement of logo and text, and coordinate the printing of cards created at a division's expense. Those wishing to pay for their own cards may receive the camera-ready artwork to arrange for their own printing services.
   
   
5. Provide one business card to the division administrator to demonstrate conformance with approved card styles.